![]() ![]() ![]() Their owners will watch to see how you handle their unhappy and hurting partner. When we are working on horses in their stalls or on crossties, they are often aggressive, moody and feisty. Horse owners know their horses can be dangerous. ![]() Horses can intentionally step on your foot. They can be quiet and gentle they can lash out, kicking, biting or whipping you with their tails. Horses can be forgetful and they can remember a perceived wrong forever. They can occasionally be forgiving and they can be spiteful. They are usually healthy and they can be sick. Horses are usually sound, and they can be out of balance. They are trusting, and they are suspicious. Horses are loving, and they can be distant. Horses are sweet, and they can be recalcitrant. Horses are a bundle of tantalizing contradictions. When they think they are threatened, they can defend themselves. Sure, horses are prey animals, and everything they do is sourced in that insecurity-or so we’ve been taught. Horses are magnificent, and in my opinion, their owners are just as magnificent. Horse people are so profoundly connected to their animals that when their horses are injured, or not functioning optimally, they are devastated. Riders know their horses’ personalities and define themselves through the ongoing process of deep engagement. Owners tend to identify with their horses’ personalities. Both the horse and the human become attuned to each other’s physical and mental ways. Their relationships develop through mutually shared moments. Repetitive exercises, training trials, errors and successes develop loyalty and responsibility. Horse people have a very specific kind of relationship with their horses. Equine massage as a specialty demands specialized knowledge, the ability to work with horses, and, importantly, the ability to market effectively to horses’ owners. To complement “Massage for Dogs: Legal & Marketing Considerations” in the March 2016 issue of MASSAGE Magazine.Įquine massage therapy is in demand in horse venues including show jumping, racing and recreation. 6 Essentials for Equine Massage Marketing Success ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |