![]() We all just got caught up in #shapetapenation and seeing your tweets asking for it. It may be too little too late, but we can assure you this was not meant in any kind of malicious way. & the final shade range that we launched was definitely not a full representation of all of you. "You all know by now that we revealed our much-anticipated shape tape foundation. In response to the backlash, Tarte wrote a statement on their Instagram story: Every brand is able to come out with 30+ shades of foundation." "Essentially what doing is prioritizing a lighter skin tone and you're making people with a deeper skin tone feel inadequate," Shayla said. Shayla, who also had to mix shades to find her match, later said that she actually liked the product's consistency, but that she considered her favorable impression of the product itself "kind of a shame" due to its lack of availability for other people of darker complexions. Are you excited to try? - Follow me to stay updated on the latest makeup news, product launches, restock alerts & more! Also, tag or DM me to share MAKEUP NEWS or by using the #hotfiremakeup hashtag! □ popsugar Thanks for the tag.- #makeup #makeupartist #makeupaddict #makeupjunkie #makeupobsessed #makeuponpoint #makeuplover #makeupbrushes #makeupnews #cosmetics #bbloggers #beautyjunkie #beautybloggers #ilovemakeup #mua #makeupblogger #makeuptalk #instamakeup #beautyaddict #lipstickjunkie #makeuphaul #tartecosmetics #tarte #shapetape #tartelette #tarteist #shapetapeconcealer #ulta #shapetapenationĪ post shared by HotFire Makeup on at 6:44pm PST at 6:44pm PST Hydrating Shade Names Top-Bottom: porcelain, fair-light neutral, fair beige, light-medium sand, light-neutral, light sand, light-medium beige, medium sand, light-medium honey, medium honey, medium-tan honey, tan sand, medium neutral, deep honey, and mahogany. Matte Shade Names Top-Bottom: fair neutral, light sand, light neutral, fair sand, fair-light neutral, medium neutral, light-medium neutral, medium sand, light-medium honey, medium-honey, medium-tan honey, tan honey, deep honey, rich honey, and mahogany. I know when tarte originally launched the Concealer it was like this and then they added more to the line. I do wish both ranges were more extensive. The Swatches on the left are of the Matte Foundation and on the right are of the Hydrating Foundation. □SWATCHES□ of NEW Double Duty Beauty Shape Tape Matte AND Hydrating Foundation LAUNCHING on 1/15 on and on website on 1/21 and in stores on 2/4 - Shape Tape is an Ulta exclusive product. Influencer Alissa Ashley, who has nearly a million subscribers, said she was frustrated by the shades or (lack thereof) in her own video review, saying that they appeared "orange" on her skin even after mixing two different shades, opting out of an extended wear test out of principle, and telling Tarte, "The fact that there is such a limited shade range for people of color, people with melanin, is just so disappointing and honestly, I'm shocked that Tarte would do this given the fact they knew that people were so excited for this."Īshley ended her video by showing different foundations brands, including Fenty Beauty, NARS, and Bobbi Brown, that have a wide range of shades, but not before she told Tarte, "Enough is enough and you guys need to be more inclusive." Once the foundation hit the market, many YouTubers of color used their videos and platform to review the product and speak to their subscribers about their own opinions of the foundation, its formula, and the controversial shade range. ![]() ![]() ![]() ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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